Privacy Policy

Effective as of: February 1, 2024

Thank you for choosing to be part of our community at Liquor Link (“Liquor Link”, “we”, “us”, or “our”).

We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at support@Liquor-Link.com.

When you visit our website Liquor Link, or any of our website pages and online stores, and use our services, you trust us with your personal information. We take your privacy very seriously. In this privacy notice, we describe our privacy policy. We seek to explain to you in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue use of our Sites and our services.

This privacy policy applies to all information collected through our website, and/or any related services, sales, marketing or events (we refer to them collectively in this privacy policy as the. Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us.

Acceptance of Terms of Service

By visiting our Sites, you are also agreeing to Terms outlined in our Terms of Service

https://www.liquor-link.com/terms-and-conditions

WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

We collect personal information that you provide to us such as name, address, contact information, passwords and security data, and payment information. We collect personal information that you voluntarily provide to us when registering at the Sites expressing an interest in obtaining information about us or our products and services, when participating in activities on the Sites or otherwise contacting us. The personal information that we collect depends on the context of your interactions with us and the Sites, the choices you make and the products and features you use. The personal information we collect can include the following:

1. Name and Contact Data: We collect your first and last name, email address, postal address, phone number, and other similar contact data.

2. Credentials: We collect passwords, password hints, and similar security information used for authentication and account access.

3. Payment Data: We collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card or debit card number), and the security code associated with your payment instrument. All payment data is stored by our payment processor, and you should review its privacy policies and contact the payment processor directly to respond to your questions. All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

Some information – such as IP address and/or browser and device characteristics – is collected automatically when you visit our Sites. We automatically collect certain information when you visit, use

or navigate the Sites. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Sites and other technical information. This information is primarily needed to maintain the security and operation of our Sites, and for our internal analytics and reporting purposes. Like many businesses, we also collect information through cookies and similar technologies.

Information collected from other sources

We may obtain information about you from other sources, such as public databases, joint marketing partners, as well as from other third parties. Examples of the information we receive from other sources include: social media profile information; marketing leads and search results and links, including paid listings (such as sponsored links).

HOW DO WE USE YOUR INFORMATION?

We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent. We use personal information collected via our Sites for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.

We use the information we collect or receive:

1. To facilitate account creation and logon process: If you choose to link your account with us to a third party account *(such as your Google or Facebook account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process.

2. To send you marketing and promotional communications: We and/or our third party marketing partners may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt-out of our marketing emails at any time.

3. To send administrative information to you: We may use your personal information to send you product, service and new feature information and/or information about changes to our terms, conditions, and policies.

4. Fulfill and manage your orders: We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the Sites.

5. To post testimonials: We post testimonials on our Sites that may contain personal information. Prior to posting a testimonial, we will obtain your consent to use your name and testimonial. If you wish to update, or delete your testimonial, please contact us at support@Liquor-Link.com and be sure to include your name, testimonial location, and contact information.

6. Deliver targeted advertising to you: We may use your information to develop and display content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness.

7. Request Feedback: We may use your information to request feedback and to contact you about your use of our Sites.

8. To protect our Sites: We may use your information as part of our efforts to keep our Sites safe and secure (for example, for fraud monitoring and prevention).

9. To enable user-to-user communications: We may use your information in order to enable user-to-user communications with each user’s consent.

10. To enforce our terms, conditions and policies

11. To respond to legal requests and prevent harm: If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.

12. For other Business Purposes: We may use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Sites, products, services, marketing and your experience.

WILL YOUR INFORMATION BE SHARED WITH ANYONE?

We only share information with your consent, to comply with laws, to protect your rights, or to fulfill business obligations. We may process or share data based on the following legal basis:

1. Consent: We may process your data if you have given us specific consent to use your personal

information in a specific purpose.

2. Legitimate Interests: We may process your data when it is reasonably necessary to achieve